Short Learning Programme: Introduction to Public Relations

This module introduces the principles and practices of public relations, focusing on communication strategies,

stakeholder engagement, and brand reputation management.

Duration of Study

6-8 Weeks

Fact Sheet

Career Opportunities

  • PR assistant
  • Communications officer
  • Marketing coordinator
  • Media liaison


Course code:

WSINPR010


Accreditation status:

  • This is a non-credit-bearing short learning programme


Course duration:

 6-8 Weeks


Entry requirements:

  • No formal requirements


Topics covered:

  • PR principles and strategies
  • Media relations
  • Corporate communication
  • Branding and reputation management
  • Crisis communication


Assessments:

Students will be expected to do a variety of assessments. This can include assessment activities such as tasks, activities, formative, summative and port folios of evidence.


Type of certificate awarded:

Upon completion of this course, students will be awarded a Waterfall School of Business Skills Certificate: Introduction to Public Relations from Waterfall School of Business.